About Event

Keynote Speaker

Asst. Prof Dr. Ali Nasser Ali Al-Tahitah

Universiti Sains Islam Malaysia (USIM). Malaysia

Dr. Ali Nasser Al-Tahitah is an Assistant Professor at the Faculty of Leadership and Management at the Islamic Science University of Malaysia / Universiti Sains Islam Malaysia (USIM). He earned his PhD in Human Resource Management from the same institution, reflecting his deep commitment to advancing knowledge in the field. His areas of expertise include Human Resource Management (HRM), Human Capital Development, Organizational Behavior, Leadership, Organizational Change, Learning Organizational Culture, Public Speaking, and Entrepreneurship. Dr. Al-Tahitah is well-versed in research methodology and quantitative data analysis, providing valuable insights into organizational dynamics and effective leadership strategies.

Dr. Al-Tahitah has a strong record of academic supervision, currently supervising 14 PhD students, with 7 PhD graduates having successfully completed their studies under his guidance. He has also contributed to academia through the publication of 80 research papers and a book chapter. Throughout his academic career, Dr. Al-Tahitah has demonstrated exceptional leadership and a passion for research-driven solutions that address contemporary management and organizational development challenges. His work contributes significantly to both academic research and practical applications in the field.

Keynote Speaker

Asst. Prof Dr.Emad Monshi

King Saud University – Saudi Arabia

Dr. Em is a distinguished expert in event and tourism management and currently serves as Chairman of the Saudi Tourism Society, Consultant in Developing Events and Tourism Destinations, and Assistant Professor of Events and Tourism Management at King Saud University.

He holds a PhD in Entrepreneurship Event Tourism Management from Flinders University in Australia, in addition to two master’s degrees in event management and travel and tourism management from the University of Queensland. His academic background also includes a graduate diploma in economics and a bachelor’s degree in financial management.

With over 15 years of experience as a consultant, Dr. Monshi has worked extensively with Saudi government ministries, universities, private sector organizations, and non-profit entities. His consulting work focuses on developing innovative tourism strategies, event design, and destination planning.

Dr. Monshi is also a prolific academic, having authored and edited numerous publications in the areas of gastronomy tourism, cultural heritage events, and sustainable tourism development in Saudi Arabia. His leadership, scholarship, and national contributions continue to shape the future of tourism and events across the Kingdom.

Keynote Speaker

Professor Emeritus. Barjoyai Bardai

Professor Emeritus

Malaysia University of Science and Technology (MUST), Malaysia

Dr. Barjoyai Bin Bardai, Professor Emeritus and Provost at the Malaysia University of Science and Technology (MUST), is a distinguished academic and industry leader with over four decades of expertise in accounting, taxation, Islamic finance, and entrepreneurship. Holding a PhD from the University of London and credentials from Harvard Law School, Dr. Barjoyai supervised over 100 PhD students and authored 17 books, alongside 1,000+ research papers. His pioneering work includes developing the acclaimed "Business Creativity and Innovation" MBA course and leading transformative projects in Islamic banking, such as introducing the system to the Russian Republic. A dynamic speaker, Dr. Barjoyai combines academic rigor with practical insights from his technology, energy, and entrepreneurial development ventures, making him a compelling voice for global audiences.

Steering Committee

Assoc. Prof. Dr. Mazen Mohammed Farea

Conference Chairperson

Faculty of finance and administrative Sciences, Al-Madinah International University, Malaysia

Assoc. Prof. Dr. Mazen Mohammed Farea is a distinguished academic and researcher in Business Management, currently serving as the Dean of the Faculty of Finance & Administrative Sciences at Al-Madinah International University (MEDIU), Malaysia. He holds a Ph.D. in Business Management from MEDIU, an MBA from Kuala Lumpur Infrastructure University College. With over 15 years of academic, research, and leadership experience, Dr. Mazen has contributed significantly to curriculum development, research supervision, and academic administration. He has served in various key positions including Deputy Dean, MBA Program Coordinator, and Assistant Professor. His areas of expertise include Strategic Management, Leadership, Entrepreneurship, Marketing, and Management Innovation.

Dr. Mazen has published extensively in high-impact journals indexed in SCOPUS, ISI, IEEE, and Springer, and has authored a book on internet banking users. He has also contributed to numerous international conferences as a chair, organizer, and presenter.

He is a consultant and external examiner for several universities and institutions in Malaysia and abroad, and actively involved in training programs across areas such as business management, marketing, and hospitality. His professional affiliations include editorial roles and peer-review activities for reputable journals.
His academic mission centers on fostering innovation, enhancing educational quality, and empowering the next generation of business leaders through research, teaching, and consultancy.

Steering Committee

Honorary Conference President

Ayed bin Ali Ayed Al Shamrani

Founder

TATWEER GLOBAL SDN. BHD. Malaysia

Mr. Ayid Al-Shomrani is a prominent figure in the educational, pedagogical, and administrative sectors in Saudi Arabia, with over 31 years of experience at the Ministry of Education. Throughout his career, he has held multiple leadership and academic positions across cities, including Riyadh, Mecca, Jeddah, Yanbu, and Bisha.

He served as the General Supervisor for School Leadership at the Ministry of Education and played a pioneering role in designing and implementing performance indicators for schools and educational departments. He led a specialized team to apply these indicators electronically, issue analytical reports, and develop improvement plans. He also spearheaded several national initiatives to support local content in educational projects.

Internationally, Mr. Al-Shomrani served as the Principal of the Saudi School in Kuala Lumpur from 2019 to 2023 and oversaw remote learning platforms in Australia and Russia. He contributed to supporting underserved communities, such as Rohingya students and led an Arabic language program—in collaboration with the Saudi Ministry of Defense—delivered to personnel at the Malaysian Ministry of Defense.
He is the Founder of Tatweer Global (Malaysia), a company dedicated to educational services, sustainability, tourism, and digital transformation, aiming to strengthen international cooperation in line with Saudi Vision 2030.

Mr. Al-Shomrani holds a Master’s degree in Educational Management from the International Islamic University Malaysia (IIUM) and is currently pursuing a PhD in Management at Al-Madinah International University in Malaysia.

He has received multiple awards and honors, most notably an official letter of appreciation from the Ambassador of Saudi Arabia to Malaysia in recognition of his educational and cultural contributions.

In light of the rapid pace of digital transformation and global technological advancements, the tourism sector is undergoing significant changes that enhance its role as a key driver of economic development. With Saudi Arabia’s commitment to Vision 2030 to diversify its sources of income and strengthen its global tourism position, this international conference serves as a strategic platform to bring together experts, researchers, and professionals from around the world. The conference aims to explore ways to integrate modern technology with best practices in management and tourism, contributing to the restructuring and development of the sector in line with contemporary challenges and opportunities, and driving sustainable growth while fostering international collaboration.

Importance

Supporting the goals of Saudi Vision 2030 in transforming the Kingdom into a global tourism destination.
Promoting sustainability and environmental preservation within the tourism sector.
Advancing sustainable tourism through the adoption of environmental initiatives and developing tourism experiences that respect natural resources.
Encouraging knowledge exchange, innovation, and digital transformation to achieve comprehensive development in tourism services.
Adopting green management strategies and human resource management to achieve administrative efficiency and balance economic development with environmental preservation.